Chris discussed the power that family businesses, which Tiso itself remains, have in the retail industry and the ability they have to plan for the long-term.
He also spoke of the importance of an integrated multi-channel strategy and this is an issue that the trade press has also been focused on. Retail Bulletin reported last month that multi-channel strategies including the use of tablet technology and added services such as click-and-collect are essential for survival in the industry.
Although online sales are growing, Chris Tiso pointed out that the physical customer experience in-store is still crucial to retailer’s success and this shouldn’t be ignored in favour of developing the online offering.
Having a businessman here in Scotland who is at the forefront of a successful multi-million pound retail business deliver his insight into the industry is incredibly useful, and something the Clear Return’s team learned a lot from.