The rise and rise of mobile

This week saw a host of retailers publish their latest results and a staggering number recorded exceptional online and mobile growth.


Argos saw mobile sales growth of 114%, House of Fraser’s online sales rose by 62%, and The Hut Group experienced a sales sarge of 30% over the past year.


20% of UK e-retail sales now come from mobile devices


Internet Retailing this week discussed just how crucial paying attention to mobile sales growth is for retailers. IMRG recently reported that retail sales from mobile devices, including smartphones and tablets, now make up 20% of all UK e-retail sales and is continuing to record triple digit growth- a statistic that is ignored at retailer’s peril! In the last year alone from June 2012 to May 2013 mobile retail sales grew 249%.


Online retailers are growing 18% year-on-year compared with 15% growth for high street retailers
IMRG also reported that their eSales Index grew 16% year-on-year in May with online and catalogue retailers recording year-on-year growth of 18%, compared with 15% growth for multi-channel high street retailers.


All of these figures point to the clear conclusion that mobile and online strategies require a great deal of retailer’s attention - not only in order to increase revenues but also to ensure customers needs are being met in the way that they wish, both now and in future.