Posted by Ellie August - 30 - 2013 0 Comment

Is referring to shopping via online and in-store 'channels' becoming increasingly out-dated, as consumers continue to adapt their shopping behaviour,?   A recent article by the Continue Reading →

Posted by Ellie August - 22 - 2013 0 Comment

Retailers need to get serious about the customer experience, lip service no longer cuts it, one liners like "make their day" will not suffice anymore.   The customer experience should be viewed as a strategy that aligns with the rest of the business to ensure retailers ar...

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Posted by Ellie August - 9 - 2013 0 Comment

The concept of 'omnichannel' has been discussed frequently and in the upcoming conference season it pops up on many  retail agendas - but what are the key challenges of this strategy?   As with several other retail terms, it can mean many things to many people. So what i...

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