As more and more shoppers are constantly surfing the web on mobile devices, there has been an increase in what retailers and trade press are calling 'showrooming' - where consumers try an item in store and then check online to see if they can get a better deal elsewhere. A recent
Offline versus online, consistently the channels are being merged - but how different is consumer behaviour between channels? Clear Returns investigate. A recent study of 2,000 consumers, reported in the Continue Reading →